Greenwashing? Not on the ARB’s watch as South Africa’s ad regulator steps up
Regulator is in the early stages of developing rules and guidelines to crack down on vague, misleading or unsubstantiated environmental claims
02 June 2025 - 04:30
Work is under way to combat slick advertising campaigns targeting environmentally-minded consumers with claims of eco-friendliness and other catchphrases for products that guzzle resources like a monster truck. ..
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